Marketing Strategy
Do you need a strategy? If you are being successful without one, then perhaps you don’t. Otherwise, you certainly do.
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Strut uses an informed approach to devise a marketing strategy that will achieve your objectives – raise awareness of your product or service, re-position your company among your target market, attract more customers, grow market share.
Brand Positioning
How you articulate your brand and differentiate it over other similar products available to consumers is critical. This underpins all marketing efforts and how well it’s done will impact on the success or otherwise of all your marketing efforts.
Two key ingredients of a strong brand positioning are brand story and brand visuals. Both need to be professional, consistent and resonate with your target market, every-time.
Marketing Plan
A 12 month marketing plan will include the key strategies needed to achieve your objectives including a tactical action plan – clear, actionable tactics which can be undertaken by Strut or I can train your in-house marketing resource to the extent that you no longer need me and that’s OK – it means I did my part.
Marketing Tactic
A great marketing plan is nothing without exceptional execution. And exceptional execution is what Strut does – beautifully.
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When it comes to rolling out the tactics which will help you deliver each strategy, experience counts.
Listed below are some of the key marketing tactics that Strut offers expertise in.
+ New Product Development
​+ Product Launches
+ Packaging refresh
+ B2C and B2B Promotions
+ Digital marketing
+ Social media
+ Event management & execution
+ Sponsorship plans, negotiation & management
Over the years, I have worked with a number of outstanding graphic designers, website developers, copywriters and other professionals who work from home or have a small team. Having been around the industry for a while now, I know what represents talent! I’m also careful to work with people who have integrity and a strong desire to achieve sustainable, great results for clients.
